Tag: tips for small businesses

Web Hosting Coupons & Other Small Business Website Tips

Web Hosting Coupons & Other Small Business Website Tips

Running a small business isn’t easy. You often end up taking on most or all of the roles within the company, including that of webmaster. Here are some of our top tips on how to get the most of the website for your small business, as it is one of the most powerful marketing tools that you have.

Save Money on your Website with Promo Codes For Everything

You can save money by using promo codes for nearly everything under the sun. There are so many great deals out there for new customers especially, check out one of our favourite websites for coupons for education & learning – discountdoggo.co.uk. As a small business or startup saving even a few dollars is important, so shop around for the best offer! Most hosts will even throw in a free year of domain registration when you sign up for a new hosting account.

Online Marketing

Online marketing requires you to reach out and draw visitors to your website. You can do that through search engine optimization (SEO), linking, content, customer input, and regular updates. Done correctly, it can help you make your business website appealing to search engines and findable by visitors.

web hosting coupons - Web Hosting Coupon Codes

Design Your Website with SEO in Mind

Along with an attractive, responsive, engaging, and easy to use website, you need to optimize your business website for SEO. You can do this, by asking:

  • Who is my target audience?
  • Why are they searching?
  • What search terms or keywords do they use?

Determine the answers to these three questions and you’ll have the jump off point for your website. From there you’ll be able to create a website that is easy to find by visitors and search engine alike. There is a lot of good information on how to do keyword research,

Use Relevant Links to Grow Your Audience

One of the best ways to increase traffic to your small business website is to make it the go-to place for information related to your industry or field. You can do this by encouraging others to link to your content.

Start by looking for established websites that offer quality content and create a link. This will encourage the owner to reciprocate. Additionally, link internally by connecting to pages within your own business website and blog. Finally, offer to guest blog and be sure to create a link back to your own website.

Regularly Generate Fresh Content

Just because you’ve created a great website doesn’t mean it should sit stagnate. Maintain a current blog, add new pages with limited-time offers or contests, or update your service and product offerings.

Don’t forget to link your social media pages to your website to help keep content fresh and right at hand. You may even want to consider streaming regular social media updates on your website to show off your updates in an easy to find and organized manner.

Seek Out Customer Input

One of the best ways to build credibility with potential or new customers is through feedback from current customers. Create a space for comments, reviews, feedback, and testimonials and encourage visitors to connect with you and participate via social media.

Don’t stop there. Positive feedback helps boost your cred with search engines. Reviews on external review websites can help as well. Sign up with sites such as Yelp or those specific to your business such HealthGrades.com for medical personnel or RetailReviews.net for retailing.

Update Your Website Regularly

In addition to updating content, be sure to update the look and functionality of your small business website on a regular basis. Errors happen, especially as you add new pages or improve mobility.

Conduct a quarterly site check-up and notice whether your pages load too slowly, images continue to add value, or your address and phone number are readily visible. Often the simple things detract from the viewing pleasure of your visitors.

Creating the right online business presence and building your online reputation via your website and social media can make or break your small business. Utilize these five online marketing tips to ensure you retain current and future customers.

GoDaddy Renewal Coupon for Web Hosting, B2B Affiliate Programs, and other ways to lower your operating costs!

GoDaddy Renewal Coupon for Web Hosting, B2B Affiliate Programs, and other ways to lower your operating costs!

Anybody who owns a business knows that it is a costly venture, so how do we keep ourselves out of the red and in business? There are a lot of ways, some are tried and true and others are newer and more innovative. Here is a look at some of our favourites!

GoDaddy Renewal Coupon for Web Hosting, or whoever your web host is!

Of course you have a website, any sort of respectable business has one! You may have even set it up yourself using handy visual website builders provided by GoDaddy or any of the other many web hosts out there. We personally use and love GoDaddy, so for the sake of this article we’ll just use them as the example. If you were anything like me when I first started out, I got a great introductory deal on my web hosting and domain name. I set up my website, got down to business literally and figuratively, and totally put silly things like renewal dates and prices out of my mind. A year passed by quickly and I got an email from GoDaddy: they know I’m busy so my domain and hosting had been automatically renewed, but at a much higher price than what I had initially paid!

Now, almost all web hosting companies have stellar introductory offers to get you to sign up and you are unlikely to attain that level of discount again, but by keeping on top of when your hosting and domain renews you can take advantage of a renewal discount code for web hosting and domains and save yourself at least a little money! Coupons are certainly nothing new, but they do work!

GoDaddy renewal coupon for web hosting

Have You Ever Considered a B2B Affiliate Program To Help Your Sales?

Consumer businesses often find that getting people to sign up to be affiliates or commission agents works very well. Affiliate agents go out, open websites, do their own marketing and gain customers all on their own for the generous commissions they stand to earn. Could this method work well for businesses that sell to other businesses rather than to retail consumers? As many businesses are discovering today, affiliate programs can work well in the B2B context too. Particularly with the rise of SaaS (Software as a Service) companies in the last few years, there are many opportunities for companies to make a few extra dollars for referring some of their partners to services that they already use and love.

If you would like to consider an affiliate program for your B2B business, the three tips below should help you get started.

  1. You need to first find the right affiliate agents B2B products and services have a limited audience of business buyers. For a B2B marketing push to work, it would need affiliates who are familiar with the market and the way buyers operate in it. Since most affiliates come from a business-to-consumer background, their methods are usually consumer-oriented – coupons, loyalty rewards and so on. These methods don’t work in the B2B world.If yours is a business that doesn’t traditionally use affiliate agents, you will need to get B2B affiliates from other industries. Only then will you have people who are familiar with how the B2B affiliate business works.
  2. Familiarizing your affiliates with your sales cycle Most consumer products don’t come with very long sales cycles. The consumer is drawn in with advertising. He makes a decision in a matter of days and then makes a purchase. Since these are low value purchases, short sale cycles are only to be expected.Many business purchases are very high value ones. Business buyers take their buying decisions very seriously and put a lot of research into them. They can require a great deal of technical input from their affiliates – cost analyses, performance analyses and so on. It can take an affiliate several months to get a buyer to make a single purchase.

    The B2B affiliates that you find need to be familiar with the demands of such drawn-out sales cycles. They need to be equipped to handle them.

  3. Finding a B2B affiliate manager It isn’t just the affiliate who needs to be familiar with how B2B affiliate sales work. Someone at your business too needs to really know how affiliate selling works. A manager familiar with B2B affiliate sales needs to be at the helm. He needs to take care of the recruiting and training. Once newly trained affiliates get out on the field, the affiliate manager needs to have a system in place for tracking the way they perform and for reporting on it.